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Product Description
In the 21st century global economy, emerging nations will provide almost half of the potential customers for western goods and services, concludes international business expert Jeffrey A. Rosensweig. Drawing on extensive research, Rosensweig contends that firms with truly global strategies will profit from the untapped resources of emerging markets and at the same time improve the living standards of the world9s poor. Dismissing the doomsday scenario that so-called Third World nations will continue to be mired in poverty, he argues persuasively that western executives must break out of the mindset that profitable ventures can only be found within the 3Triad2 of the United States, Europe, and Japan. Rosensweig reminds us that American exports to emerging nations have tripled since 1986. He projects that, by the year 2010, the world will contain six great regional economies -- four of them in Asia -- and that three of every eight middle-class consumers will reside in the developing world. In clear, nontechnical language, he explains how executives can identify trends of globalization and apply them to business strategy, particularly to what he calls a 3time-phased2 global strategy for synchronizing a firm9s investments with the progress of emerging middle classes.
"Winning the Global Game" demonstrates that adopting a global perspective now is a win-win strategy that links people and profits. It will be important reading for all multinational executives and managers in firms which are going global. The chapter on 21st century personal career strategy will appeal particularly to the aspiring global executive.
Amazon.com Review
Jeffrey A. Rosensweig is a capitalist with a heart. In his book, Winning the Global Game, Rosensweig takes a long look at the Third World--Africa and East Asia--and sees both tremendous economic opportunities and vast, untapped human potential. A professor of finance at Emory University in Georgia, Rosensweig makes the case that foreign investment can improve people and businesses. He writes that if managers follow a careful plan for development in fast-growing parts of the world, fewer people will starve, the environment will be spared, and women will enjoy more power and equality.
To show how multinationals can impact the developing world, Rosensweig gives us a taste of what Coca-Cola alone is generating in Africa. "New industries are popping up all around Coca-Cola," he writes. "The company estimates that every one job it creates directly produces another eight to ten jobs as a result of local economy growth." Winning the Global Game is painstakingly researched and organized. It's critical reading for students, community leaders, and businessmen. --Dan Ring
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